Juan Pablo Torres, Owner & CEO

Juan Pablo Torres, Owner & CEO


In December 2003, father and son Hernan and Juan Pablo founded Agrinag, a family run rose farm in Cotopaxi, Ecuador. With no experience of working with roses but sharing a true passion for this beautiful flower, they recruited a committed workforce of 200 locals and began to develop a sustainable, environmentally friendly way of farming to help them create the finest roses in the world. Knowing that it was their skilled and dedicated team of workers that helped make the business a success, they introduced several benefits to put their people first, empowering each worker to become their very own micro-entrepreneur.

This innovative program, called "Mis Plantas", provides every field worker with plants to nurse so they can share the profits of what they produce. As much as 4% of the additional sales will go directly to them every time they reach their harvesting goal.  

As a successful project, it became the driver for an important expansion to triple the business size in just eight years. As a result, Agrinag now has around 500 people working across three farms. We’re incredibly proud to have happy and committed workers who share our passion and work to grow the most beautiful roses in the world.

In 2017 we decided to further evolve and reimagine our branding to reflect our eco-friendly and socially responsible spirit. So we are happy to introduce our refreshed image: a greener image reflective of our commitment to the environment, our Kraft colors and use of recycled materials.

Still innovators, we deliver the same high quality roses with passion and commitment.