Rainforest Alliance Certified

We’re proud to announce that we are now Rainforest Alliance certified. When you see the Rainforest Alliance green frog, you can be sure that the products you’re buying come from farms that are managed to the Sustainable Agriculture Network's (SAN) rigorous standard, designed to provide workers and their families with dignified, safe conditions and to protect wildlife and waterways.

Kraft is the new black.


In December 2003, father and son Hernan and Juan Pablo founded Agrinag, a family run rose farm in Cotopaxi, Ecuador. With no experience of working with roses but sharing a true passion for this beautiful flower, they recruited a committed workforce of 200 locals and began to develop a sustainable, environmentally friendly way of farming to help them create the finest roses in the world. Knowing that it was their skilled and dedicated team of workers that helped make the business a success, they introduced several benefits to put their people first, empowering each worker to become their very own micro-entrepreneur.

This innovative program, called "Mis Plantas", provides every field worker with plants to nurse so they can share the profitsof what they produce. As much as 4% of the additional sales will go directly to them every time they reach their harvesting goal.  

As a successful project, it became the driver for an important expansion to triple the business size in just eight years. As a result, Agrinag now has around 500 people working across three farms. We’re incredibly proud to have happy and committed workers who share our passion and work to grow the most beautiful roses in the world.

In 2017 we decided to further evolve and reimagine our branding to reflect our eco-friendly and socially responsible spirit. So we are happy to introduce our refreshed image: a greener image reflective of our commitment to the environment, our Kraft colors and use of recycled materials.

Still innovators, we deliver the same high quality roses with passion and commitment.